Born in Turin in 1942, he began his artistic activity in the '60s in the context of Post-Pop Art. He participated in the birth of the Arte Povera (Poor Art) Movement and in the '70s, was involved with the phenomena of collective and spontaneous creativity, working in various social contexts. In the '80s, he experimented with new technological languages and began to create a series of"virtual reality" art works. His works have been shown in major modern art museums all over the world. He has published two books: "Dall'arte alla vita, dalla vita all'arte" ("From art to life, from life to art") (1981) and "Not for Sale" (2000). He has been working on the Park of Living Art of Turin project since 2002 and was formerly the PAV president, and currently, is a member of the Artistic Direction Committee.